Launches, campaigns, and GTM systems, with receipts Six bodies of work across Visa, QuickNode, Alchemy, and Voyager. Open any card for the full story
Define a brand-new category: agentic payments & stablecoins at Visa
Visa's first product marketer dedicated to agentic payments and stablecoins, the rails AI agents use to shop, pay, and settle. I stood the function up from zero: positioning, launches, enablement, research, and a category narrative now read across the industry.
- Stand up the PMM function from zero
- Position for FIs, fintechs, merchants & developers
- Publish category-defining research with Artemis & Dune
- Run launches with Product, Legal, Comms & Sales
Build the PMM engine behind five flagship launches
Built product marketing from zero into a four-person team. Streams, Rollups (RaaS), Functions, Dedicated Clusters, and AI developer tools, each with its own narrative, naming, pricing moment, and sales motion. The Streams positioning I shipped still runs on quicknode.com/streams today.
- Build the founding PMM team (0→4)
- Run five flagship launches on one playbook
- Grow the developer audience 45%
- Win 32% more against the top competitor
Ship a launch every other week, AlchemyAI included
Directed GTM for 26 developer launches in a year: AlchemyAI, Account Kit, Transaction Simulation, Custom Webhooks, and chain launches for Base, Starknet, and Polygon zkEVM. A use-case library and 23 customer stories made new AI capability concrete for enterprise buyers.
- Run a launch every other week for a year
- Make AI capability tangible for enterprise buyers
- Ship 23 customer stories and a use-case library
- Grow paying customers 36% month over month
Arm a global salesforce with Visa pitch decks and battlecards
At Visa: the stablecoin client pitch for financial institutions, the Visa Stablecoin Platform onboarding guide for Open USD clients, and the Open Standard partner-ecosystem story. Earlier at Alchemy and QuickNode: canvases, one-pagers, ROI calculators, and battlecard stacks.
- Equip sellers to pitch a brand-new category
- Carry clients from pitch to onboarding to ecosystem
- Beat Tier-1 competitors with full battlecard stacks
- Lift win and close rates measurably
Take a consumer investing app mainstream with a $1M campaign
Led growth from niche app to millions of users across paid, lifecycle, and brand, including the $1M+ "Crypto for All" brand campaign with agency Organic. Attribution and LTV models I built in Mixpanel and Python kept every dollar accountable at a $12 average CPI.
- Scale to 5M+ installs at a $12 CPI
- Grow paid users 20K→1M+ in year one
- Return $27 in revenue per ad dollar
- Lift ROAS 300% year over year
Target the buyers who convert using personas, ICPs & segmentation
Persona and empathy-map research, ideal-customer-profile intelligence, and segmentation studies that turned "everyone with a wallet" into named audiences with budgets, barriers, and buying triggers, then aimed lifecycle, ABM, and campaign spend squarely at them.
- Build four proprietary persona frameworks
- Size micro-segments and ideal customer profiles
- Map end-to-end customer journeys
- Lift PQL→SQL conversion 1.5× and cut CAC 22%
